Tuesday

Lifestyle Luxury RV – Strong Consumer and Dealer Response and Quick Turns


LIFESTYLE Luxury RV, manufactured in Middlebury, Indiana, assembled a team of the industry’s best and brightest who are putting their expertise to work to give the RV industry a new choice for resort-ready luxury fifth-wheels. The company focuses on creating the ideal year-round living experience through construction that’s second to none and by delivering a higher level of service to both dealers and customers.

Recognition came early for Lifestyle Luxury RV as the brand gained notoriety at the National Recreational Vehicles Industry Association (RVIA) trade show in December of 2012.  Winner of both RV Business Magazines’ Top RV Debuts for 2013 and RV Pro Magazines’ Best of Show for 2013, the product was off and running. Since that time, as dealerships have steadily grown across the country, Lifestyle has also become a consumer favorite.  This consumer appreciation is shown in sales, with over 40 percent of the Lifestyle Luxury RVs having been sold since the brand was founded in February of 2012.

Family owned La Mesa RV, with 12 dealerships nationwide in the states of California, New Mexico, Arizona and Florida, is having great success with the Lifestyle Luxury RV.
“The Lifestyle is doing well,” said family member and Head of Towable Sales, Jason Kimbrell. “Certain categories have exceeded expectations. I don’t think anyone thought there was the market there is for high end fifth-wheels like the Lifestyle.”

Kimbrell spoke to the type of consumer purchasing Lifestyle. “This is definitely a niche product.” For the savvy fifth-wheel buyer, the difference is clear — the difference is LIFESTYLE Luxury RV.


For more information, visit Lifestyle LuxuryRV, or contact Lifestyle Luxury RV at 574.825.5578.
Trader Online Web Developer

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