Dec 8, 2006

Thor industries seeks baby boomer RVers


A leading maker of travel trailers, fifth wheels and other motor homes, Thor Industries Inc. is profiled on the Industry Week website.

Even with concern over the economy and fuel prices, Thor has seen their sales increase. Industry Week quotes a company statement that Thor's travel trailer and fifth-wheel sales were up 7% from last year, and that their motor home market share is up to 14%.

Thor is aiming for the market baby boomers and retirees, described as the industry’s “sweet spot” of 78 million people who have the money and time to devote to the RV lifestyle.

Anticipating an increase in RV demand, Thor is expanding their factory space and planning to acquire other RV manufacturers.
Trader Online Web Developer

2 comments:

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