Friday

#OptOutside



We think it’s safe to assume you’ve heard of REI, but what we’re curious to know is whether or not you’ve heard of their #OptOutside campaign - and how exactly you plan to respond to it.

November 24, 2017 marks the 3rd year REI will be closed on the notorious Black Friday ‘holiday’ in order to live out the lifestyle they sell. They are encouraging their employees and their customers alike - actually any and all outdoor enthusiasts - to skip the shopping lines and enjoy the great outdoors. This year they are taking it one step further by encouraging you to share your outdoor adventures with the world through their campaign hashtag, #OptOutside.

Trust us, we find the sales following Thanksgiving as tempting as the next person, but not nearly as memorable as the moments we treasure with Mother Nature.

So, what do you say? Will you #OptOutside this year? We plan to.

For tips on some great destinations, check out our Nifty 50 Park List or other dream destinations on Pinterest!
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Trader Online Web Developer

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