Tuesday

Sell the Element -- A True Niche Product


A Few Points on Selling the Element Difference

Completely Wood Free Travel Trailer--Built of composites, molded fiberglass, aluminum, steel and a host of other high-tech, sustainable materials, the Element is both environmentally friendly and built to last a lifetime. These materials assure the Element is ultra resistant to rot, mold or mildew that mark the demise of lesser, wood framed RVs.

Unique Look and Color Scheme--The customer can choose from four exterior color schemes: Timber Stone Brown, Vintage Red, Clear Water Blue and Arctic White. The Element is a fusion of styles between classic American automotive design and the latest in aerodynamic, European-inspired camping trailers.

Superior Unitized Body Construction Process--Lightweight, composite and panelized components fit tightly together, are fused and fastened to form a one piece outer shell shaped like no other. The seamless ComposiTek(TM) floor is vacuum laminated and secured to the chassis to support this structure. Seamless, vacuum-bonded components have a heavy gauge welded aluminum framing inside for added strength.

Compliant with OEM Frontal Area Towing Requirements--The Element is one of the few travel trailers on the market to meet the 60 square feet "frontal area towing requirements" of the OEM automotive manufacturers, thus, far exceeding the aerodynamic performance of conventional RVs.

Click here for more information.
Trader Online Web Developer

New Element Travel Trailer is a Fusion of Classic American Automotive Design and Aerodynamic Euro-inspired Camping Trailers


Evergreen Recreational Vehicles LLC, the leading innovator in eco-friendly, sustainable all-composite travel trailers and fifth wheels, is proud to announce the unveiling of the next generation of American made, cutting edge recreational vehicles with its new Element product line.

EverGreen unveiled the phenomenal new Element travel trailers to rave reviews, at the 48th Recreational Vehicle Industry Association (RVIA) Show in Louisville, Kentucky, November, 30 2010.

Unitized Body Construction Replaces Antiquated Framing

The departure of the Element from conventional recreational vehicles begins from the ground up. The Element frame is a highly engineered automotive-style chassis designed to be lightweight and extremely durable.

The AFT (Advanced Fulcrum Tracking) axle system provides balanced stability and true tracking on the road. This is possible through the use of lightweight composites and aluminum to reduce the tongue weight.

The durable, lightweight frame is engineered from automotive, High Strength Low Alloy (HSLA) steel that yields the highest strength-to-weight ratio. The frame incorporates little to no welding that can crack or separate. Instead, Element frame components are secured with an intricate system of bolts and interlocking grooves to provide a stronger, lighter weight chassis. All frame components are protected with an automotive quality, electro-coating process that coats 100 percent of the frame to retard rust and corrosion.

The Element of Inspiration--A Fresh New Design

The Element is a fusion of styles between classic American automotive design and the latest in aerodynamic, European-inspired camping trailers. Built to be both environmentally friendly and stylish, the new Element is also built tough with EverGreen's ComposiTek(TM) construction to last a lifetime.

Totally wood free, the Element is ultra resistant to rot, mold or mildew that mark the demise of most RVs. Sustainable composites make the Element eco-friendly and recyclable.

European styled windows are crafted of tinted acrylic to provide energy efficiency and privacy. The interior appointments of the Element are clean, functional and ready for the rigors of today's most active family. Interior height is a surprising 84 inches.

Unitized-Body, ComposiTek(TM) Construction

The unitized-body construction of the Element is much like nature's exoskeleton. Lightweight, all-composite, panelized components fit tightly together and are then fused and fastened to form a one-piece outer perimeter shell that is stronger and more aerodynamic than conventionally built trailers.

All sustainable composite shell materials are impervious to moisture to eliminate rot, mold and mildew inherent with wood products. Durable composites, fiberglass and aluminum are engineered into a unitized body to enhance the strength of the entire unit as a whole.

The seamless ComposiTek(TM) floor is vacuum laminated and secured to the chassis to support the walls and roof panels. Seamless, vacuum-bonded components have a heavy gauge welded aluminum frame for added strength.

Aerodynamic and Lightweight for Easy Towing and Improved Performance

Weighing in at an approximate base of 3,300 pounds, the new 24 foot Element series can be towed by today's mini vans or mid-sized SUVs. The ultra aerodynamic exterior of the Element is designed for improved fuel economy and straight tracking down the road. Advanced Fulcrum Tracking (AFT) is designed to reduce sway while towing.

The Element is one of the few travel trailers on the market to meet the 60 square feet "frontal area towing requirements" of the OEM automotive manufacturers. Defined as the total area of the trailer that is exposed to air resistance, the Element does not exceed 60 square feet--thus far exceeding the aerodynamic performance of conventional RVs. Conventional RVs exceed this limitation, significantly reducing the performance of tow vehicles.

Every EverGreen Element product is quality tested with a rigorous 100-point inspection program. The Element is built with the extensive EverGreen Warranty: Three (3) year limited structural, Two (2) year bumper-to-bumper warranty.
Trader Online Web Developer

EverGreen Introduces i-Go Lite Travel Trailers Designed for Lightweight Towing and Economy Minded Camping Budgets


EverGreen's new i-Go Lite travel trailers and fifth wheels offer families seeking a lightweight, easy towing trailer an affordable introduction into the innovative EverGreen Recreational Vehicles.

i-Go Lite--An EverGreen for Everyone

"The concept of the i-Go Lite travel trailers and fifth wheels is to provide economy conscious camping families the opportunity to own a lightweight, quality-built EverGreen at a very affordable price," states Doug Lantz, president and COO of EverGreen. "The i-Go is still crafted with the same aluminum-framed, vacuum-laminated processes and 100-point quality control systems as all our EverGreen products.

Lantz explains that by limiting the amount of composite materials to a lightweight inner shell, EverGreen was able to reduce the price on the new i-Go Lite series of trailers.

"Now everyone can own a quality EverGreen product," concludes Lantz.

The Advantages of Owning an i-Go Lite by EverGreen

- i-Go is lighter weight and easier to tow because of its narrower, seven-foot six-inch width. With less wind resistance, the i-Go tracks smoothly behind smaller tow vehicles such as half-ton pickups or mid-sized SUVs. The entire i-Go Lite series trailers are less than 30 feet in length and weigh less than 5,000 pounds.

-Built better, yet more affordable with a fiberglass reinforced exterior skin, the i-Go still features EverGreen's innovative, lightweight composite inner shell to reduce rot, mold and mildew. Composites also lower off-gassing of VOCs inside for a healthier camping experience.

- EverGreen's vacuum laminated composite construction is bonded onto a fully welded and reinforced aluminum frame. The combination of composite materials and vacuum lamination result in added durability and higher R-values. The i-Go is a true EverGreen at a more affordable price.

- Deeper, 42-inch slide outs are above the wheel well to provide higher ground clearance. Six-inches deeper than the competition, i-Go Lite slides provide the living space of an eight foot trailer yet retain the towability of a seven and one half foot wide trailer. Slides are driven in all four corners with EverGreen's quality, four-point, gear-driven system to provide smoother operation and a tighter seal.

Four New Floorplans are Now Available!

Four travel trailer floorplans are now available in the i-Go series. All four are less than 27 feet and weigh less than 5,000 pounds. The i-Go Lite slide outs are six-inches deeper than competitors' providing the interior living space of an eight foot trailer with the towability of a seven and one half foot rig.

The new i-Go Lite floorplans G220RB and G236RBK are both rear bath models with roadside, center, deep slides with mid-kitchens, front bedrooms. The over-sized dinette/sleeper in the slide out measures 84 by 42 to sleep two adults comfortably and has under-drawer storage. In addition, the slightly larger G236RBK features a kitchen table inside and EverGreen's popular Campfire Kitchenette--a full service outside kitchen with cooktop, refrigerator and food storage curbside.

The G239BH sleeps six with a queen bed, large dinette that converts to a full sized bed and an additional "bunk house" in the rear of the camper.

The model G249RB features a more open floorplan designed for entertaining with a large sofa bed in the slideout facing a dinette and a galley L-shaped kitchen with expanded counter space.

EverGreen eventually plans on offering five travel trailers and two fifth wheel floor plans in the i-Go camper series.
Trader Online Web Developer

EverGreen Goes 'Three for Three' with Honors From the RV Dealers Association


EverGreen Recreational Vehicles was honored for the third year in a row with the RV Dealers Association (RVDA) Quality Circle Award. The announcement made July 28, 2011, prior to the "Celebrate Excellence: All-Industry Gala," event on Wednesday, October 5, 2011. This event at Rio All-Suite Hotel and Casino in Las Vegas will recognize EverGreen Recreational Vehicles as a Quality Circle Award recipient.

The award results from manufacturers who received at least 15 dealer responses and a score of 80 percent or above in overall dealer satisfaction in the association's 18th Annual Dealer Satisfaction Index (DSI) survey.

"Our top priority at EverGreen is to be the benchmark for quality products and the best dealer support in the industry," states Doug Lantz, president and COO of EverGreen. "As a company, winning this award for the third year in a row reinforces our commitment to excellence."

Through their responses in the DSI, dealers established the EverGreen brand as having done an outstanding job of working with their retail partners over the past year."

When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues: sales support, sales territory, vehicle design, vehicle reliability/quality, competitive price/value, parts support, dealership warranty support and overall dealer communications.
Trader Online Web Developer

EverGreen Recreational Vehicles Holds Dealer Open House September 19-23, 2011


EverGreen Recreational Vehicles the industry leading innovator in lightweight, eco-friendly, sustainable, composite travel trailers and fifth wheels, is pleased to invite all RV dealers visiting the area to come to a special Dealer Open House at its manufacturing headquarters in Middlebury, Indiana, September 19 to 23.

EverGreen Dealer Open House
Monday, September 19th through Friday, September 23rd
Monday Sept 19th - 8 AM to 5:30 PM EST
Tuesday Sept 20th- 8 AM to 5:30 PM EST
Wednesday Sept 21st - 8 AM to 5:30 PM EST
Thursday Sept 22nd - 8 AM to 5:30 PM EST
Friday Sept 23 - 8 AM to 3 PM EST

New Product Showcase

The New EverGreen i-Go Lite--An EverGreen at the price point you have been waiting for! The exciting new lightweight line of i-Go Lite travel trailers and fifth wheels is lighter weight, easier to tow because of its narrower seven-foot six-inch width, priced right to sell and still retains EverGreen's exclusive composite inner shell--all wrapped into a quality, vacuum laminated camper.

The New Tandem Axel Element 26 Series--We listen! Fully equipped bath, new convenience features, larger 26 foot floor plan with heavier capacity tandem axles. The Element is gaining momentum with its fusion of styles between classic American automotive design and the latest in aerodynamic, European-inspired camping trailers.

A Wide Variety of New Ever-Lite Floor Plans-"You can't stay static in our industry. If you're not moving ahead, you are falling behind," states Doug Lantz, president and COO for EverGreen Recreational Vehicles. "Join us to walk through all these new Ever-Lite floor plans and new EverGreen Element and i-Go Lite products."
Trader Online Web Developer

Monday

Coach Resorts See Upturn on Alabama Coast


People are coming back to Alabama’s beaches, and a lot of them are driving high-end recreational vehicles.

The Press-Enterprise reported that six RV lots have sold in Bella Terra of Gulf Shores in the past two months, prompting developers to put the remaining 65 lots up for sale, according to Chuck Smith, a partner in the development. So far, 110 potential buyers have signed up to buy one of the lots, Smith said. Lot prices range from $120,000 to $170,000 for lakefront sites.

Bella Terra and another local development, Heritage Motor Coach Resort and Marina, cater to the Class A motor coaches. The resorts and parks that serve them sell campsites and rent them out when the owners are traveling.
RV lovers may own a million-dollar coach, but they parked the condominium on wheels when the economy slowed and prices at the gas pumps increased, RV sales agents said. Still, sales and rentals were going well last year until the BP oil spill hit in April and “everybody vanished,” Smith said. But in the last 60 days, sales and interest have increased, he said.

“People are coming back to the Gulf,” agreed Jim Howard, resort director at Heritage, on Bayou St. John in Orange Beach. “We had an awesome June. We sold 10 resort sites. We have now sold 46 of the 79 sites.”
Heritage sites start at $165,000. A waterfront site with a coach house or guest house can be as high as $409,000. That park includes a private, 42-slip marina.

Owning a half-million dollar RV is a lifestyle choice, Smith said. “Most of the owners are retired and generally have the means to invest in something they want. They love the resort. It’s a place they can call home when they’re not on the road.”

The final phase of 65 lots in 175-lot Bella Terra will be sold on a first-come, first-served basis, he said, adding “Many, if not most on the list, have stayed at Bella Terra or heard of us.”

Howard said RV owners are seeing that if they don’t do something now, the lots won’t be there later.

“A lot of our clients come in and rent for a week and get addicted to the place and decide to buy a site,” Howard said.

Source: rvbusiness.com
Trader Online Web Developer